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Thursday, June 30, 2011

Pirates aren't that bad, mkay?

So, as royalty statements went out this quarter, the near-deafening cry that went up from ebook authors was, "STUPID PIRATES". This is pretty much to be expected. If I do a google search of my pen name, Abigail Barnette (Abigail's latest steampunk story, BOUND IN BRASS is now available at All Romance Ebooks), illegal download requests and sites pop up on the very first page. It's enough to make an author gnash her teeth and rend her garments. Unless we start to look at it another way.

This man is not the enemy. This man gets us drunk.

First of all, we need to stop looking at every download as a sale lost. There's an old saying, "Why buy the cow when you can get the milk for free?" I've never really understood that saying, because it usually has to do with women giving up sex for free, and the whole milk metaphor seems to work better in conjunction with semen, but that's a blog post for another time. While one could apply this to e-piracy of our books by saying, "If they couldn't get the books for free, they would purchase them," I think the opposite is true. If ebook pirates couldn't get the books (milk) for free, they wouldn't buy them (the cow), anyway. Because clearly, if you're getting it for free, it's not something you'd be willing to spend money on. The opportunity is there for these people. They can easily go find our books on any of the fine retail websites that carry them. But they don't. Instead, they go on message boards and say, "Looking for a torrent, plz," and wait. They wait for it for free, when they could easily drop the measly three or so bucks to have it immediately. To me, that kind of proves that they don't want that book that bad. They want it, but obviously not enough to pay for it.

So, instead of going, "I saw that my book was illegally downloaded twelve times from this site, that means twelve sales I lost," maybe we should look at it like, "My book was downloaded twelve times. That means twelve more people read it than would have otherwise." Sure, this doesn't have the same monetary value to us as authors, but it does have some value.

I'll fess up to something here: I've been known to download episodes of popular cable television shows because I'm too poor and too cheap to pay for cable. It is what it is, okay? Occasionally, I'll tell one of my friends, "You have got to watch this show, it's totally awesome." But she won't illegally download anything. Not a song, not a book, not a tv show, not a set of photoshop brushes, nothing. She is the anti-pirate. I can respect that. So, when I tell her, "You really need to see this show," she waits for the dvd, and either rents it or buys it through perfectly legal means.

Let's extrapolate that out, to the world of books, specifically, romance books, where our reputations as authors are based largely on word-of-mouth sales. Let's pretend our pirate's name is... I don't know, Sheila. We'll call her Sheila. For whatever reason, be it our current economy or just plain being a miser, Sheila doesn't spend much money on books. If she wants a paperback, she gets it from her library, if she wants an ebook, she downloads it from a pirate site. So, let's say Sheila downloads... oh, I don't know, GIANT by Abigail Barnette, and she likes it so much that she tells her friend, we'll call this friend... Harriet, about how great GIANT is, what with the sweet romance and super hot love scenes and all. Harriet, being morally opposed to piracy, goes and buys GIANT from ARe. And while she's there, she picks up the first book in the series, GLASS SLIPPER.

Obviously, this isn't going to happen every single time, so let's talk about a different scenario. Let's say Sheila reads the book, then goes to a review site, like Amazon or GoodReads, and leaves a glowing review. And, since she's such a book nut, her reviews are being followed by, I don't know, fifteen people. That's fifteen people who have just been told that GIANT is an amazing book, and fifteen people more likely to check it out.

Not to mention the fact that just having your name come up with more search results on google is a good thing. If I run a search for either of the names I write under, the last thing I would want is to have six results lead back to me and the fact that I write, and the rest of them pointing to a real estate agent in Kentucky who has more internet gravitas than I do. I'm grateful to pirates for the fact that when I search Abigail Barnette, google no longer asks me, "Did you mean Abigail Breslin?" That shit is disheartening. So, even if you google your name and all that comes up is your site and a thousand piracy sites, at least it's saying, "Hey, this person is out there, and they write books, and they're not Abigail Breslin."

Now, please understand that I'm not trying defend theft. But I'm consistently surprised at how many authors publicly bitch about piracy, when readers are quick to point out how obnoxious they find it. When my latest Jennifer Armintrout release, AMERICAN VAMPIRE came out, I joked to a reader on twitter, "Thanks for buying it instead of pirating it." I meant it as a joke, because I really don't give a shit what other people do with their computers. But the reader was clearly taken aback, judging from her response. I've probably lost that reader over my stupid joke, and it's not like I have so many readers that I can afford to lose them.

Let's take that example and extrapolate it out again. Let's say I love an author. Love, love, love this author, so much so that I follow her on facebook or twitter or some other form of social media that I don't know about because my youth is over and I'm relegated to some hellish limbo wherein I'm no longer "young" but not yet "middle-aged". But when she's tweeting or facebooking or yonking or whatever people do these days, she's always on and on about pirates. Pirates this, pirates that. It seems like her disdain for pirates has consumed her, so much so that everyone is a suspect, including me. Also, it's clear from these tweets and yonks or honks or franks or whatever that she's not really interested in crafting stories for me to enjoy. That's secondary to the real reason she's writing, which is money. And if she's not getting enough to be appeased, I'm going to have to listen to her complain about it.

So, I implore you, authors of the world. Let's just shut up about the book piracy thing. Yes, it sucks. But we're not losing as much money as we assume we are. If they're pirating our books, they're not buying. That doesn't mean they'd have bought them in the first place. And having our work in front of more readers is a good thing. And while we're only in it for the money, we can't tell readers that. It would destroy the illusion that we're all artsy, creative types who live for our work.

WHICH WE TOTALLY DO.

10 comments:

  1. I will admit to being disheartened about finding my work on pirate sites - particularly the one where you don't have to download, you just open the damn thing up and read - but I think you've made some really excellent points here. I don't for a minute believe that the crap ton of pirated downloads of my books would translate into sales. Sure, it would be nice, but it's unrealistic. I don't think we should stop working to get penalties in place for piracy, but I do think the incessant bitching isn't helping anyone.

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  2. You make a valid point, as usual. Pirates make my life hell all the time (especially when we had the weresnake novel come out, and 7 hours after it was released we had 400 downloads on two different pirate sites yet only sold 7 copies of the book first week.) 400 pirates downloading my book didnt translate into any substantial sales for this book, or the backlist, infact, sadly after that one came out I had a rash of pirated books around the internet for my backlist. sucked royally.

    I do watch shit from cable stations, but I PAY for the privilege through a site that has me pay per viewing. I don't bitch about the pirates, But it does make a HUGE difference in my paychecks when I'm boned, and HARD and dont enjoy it. I say it with all amounts of love, people that pirate my work are asshats, plain and simple. :)

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  3. Fear of Piracy destroyed the music industry. Music labels were so concerned about consumers getting music for free that they didn't change with the buiness, didn't grow with their listeners - and in many cases, alienated the listeners who were lining their pockets with cash. Money was being pumped into anti-piracy protections which, in many cases, backfired or didn't work anyway. The industry forgot to keep connecting with those people who were actually paying for their product. Listeners lost out, and ultimately, so did many artists. I'm not saying piracy is okay by any means. Your content matters and you should be paid fairly for it. But keep the problem in perspective - it's not nearly as rampant as many authors would like to believe. At the end of the day, a used book store is a bigger royalty threat than an illegal downloader, and those have been around for years.

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  4. I love what Anon about me says: "a used book store is a bigger royalty threat than an illegal downloader, and those have been around for years." There was a big kerfluffle about used games in the gaming industry for this very reason -- when someone buys product used they're not actually supporting to original artist, but the store they bought the book from.

    Which isn't to say that I'm opposed to used books (I love them), but it just seems like a lack of perspective. They may go on to buy the next new release, so it's not a totally loss.

    I also wonder how common book piracy is, in perspective to other types of piracy.

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  5. What's next? Getting mad about people getting the book out of the library instead of buying their own shiny copy?

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  6. My husband offers to get me books all the time, and as much as I would love it I don't do it. The simple fact is I want the authors I read to keep writing the books. If there are no book sales that's not going to happen. I've explained this to him and he agrees and sees my point on it.

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  7. I follow an indie author (he makes more than 500K a year, so I can call him that) on his blog and he says that if publishers want to stop piracy, they should make ebooks cheaper. Where the huge price tag comes from with paper books is the, you know, paper. And ink. And binding. And shipping. And.. you get the idea. With ebooks, there are fewer fees because there is less "stuff", so pricing an ebook at $10 a pop doesn't make sense, when you could pay the "important" people (Author/publishing house/online distributor) the same amount and better with an ebook priced at $4-5.

    The indie auther, gets 2 bucks a book, selling at $2.99.

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  8. I totally agree with Ashley. Used books don't generate royalties, yet how many of us trade them amongst ourselves? It's a two-faced argument.
    The only benefit of either is that it exposes our work to new readers who might begin following us on the social media sites and love us enough to actually buy our next release. I've been turned on to more than one author through an exchanged paperback or library book and have forked over cash for their backlist.
    Piracy is going to happen in any industry. Let's try to rise above it.
    Maybe we can offer products that can't be pirated. thebloggess.com has her own etsy store for things that grow out of her blogs. It's hard to pirate a t-shirt. :-)

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  9. I will admit to downloading tv programs when I've missed an episode or just want to "try" something that someone has suggested. The same goes for music (although I've gotten better at buying), but I've never downloaded a pirated book. Those I just cannot do. I am a college student working a part time job at a used bookstore making barely minimum wage. I cannot afford to buy every "new release" that comes out in a month, so I do a lot of my buying at my store. Especially when it comes to a new author or genre, that I haven't read before. I am a lot more comfortable shelling out less money to "try" someone new than I am to out right spend $8 on something I don't know if I'll like. Jennifer is a perfect example of that, she came to me as a suggestion from another store employee, I bought her first book "used" loved it and from that point on I was more than willing to pay full price to get her work on release days. Most used stores also carry new books direct from the distributors. The way I see it is it is not any worse to buy a used book at a store versus going to a garage sale. As for e-books, I have purchased everyone of them new and at full price, but I cringe when I do make a purchase because I can go to a local retailer such as Walmart or Target and purchase that same book for less in the print form. Publishers need to get with the program and offer the books for less. More affordable books means more purchases which in turn means better sales for that author.

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  10. I second what Leigh said. As a consumer on a limited income (and who isn't?!) I resent paying full price for an ebook. I'm more than happy to pay $3-4 for an ebook rather than risk an illegal download and the virus that is sure to come with it.

    However, when I have to pay $20 for the ebook, I'll be more inclined to look at the website where you don't even have to download anything.

    Ebooks cost less to distribute, so that price savings should be passed onto the consumer. If publishers and distributors were willing to do that, then authors would find their incomes going up.

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